Agriculture in Australia, and globally, is undergoing a significant transformation to become more digital and data oriented, but there are key challenges and barriers to adoption. AxisTech is utilizing the OSIsoft Cloud Services data management framework and online data communities to facilitate this important digitization step change on a mission to make agricultural data fair and FAIR. Fair in terms of empowering farmers and other agribusinesses to have ownership, possession and control over their data. FAIR in terms of making that data Findable, Accessible, Interoperable and Reusable. AxisTech s founder and managing director, Wes Lawrence, will talk about overcoming challenges and barriers to adoption, and why data that is fair and FAIR is critical in the digitization of agribusiness and the food and beverage value chain, and readying it for the transformations to come.
*As of 09 Feb 2022, AVEVA Data Hub is the official name for the product formerly known as OSIsoft Cloud Services (OCS).
Speaker
Wes Lawrence
Wes Lawrence is the Founder and Managing Director of AxisTech - an Australian AgTech solution provider with a focus on IoT devices and whole-of-business data.
Wes grew up and worked on his family s mixed farming operations in the Great Southern of WA. After moving to Perth, Wes forged a career in business and entrepreneurship. For more than 12 years Wes has been working with a variety of electronics and radio frequency technology and associated data which has led to the development of AxisStream - a tool that helps makes agricultural data fair and FAIR (Findable, Accessible, Interoperable and Reuseable).